Professionalism & Kerning
kern | kərn
verb [with object]
- (usually as noun kerning) adjust the spacing between (letters or characters) in a piece of text to be printed. • make (letters) overlap.
- design (metal type) with a projecting part beyond the body or shank.
When I saw this poorly kerned sign in a doctor's office I suddenly became less trustworthy of their ability to perform as medical professionals.