My Two Favorite Logos

Here is a photo of my two favorite logos – the Jetpack logo and the That Conference logo.

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Jetpack is a plugin you can install on your WordPress site to give it super powers that WordPress.com sites have but still self-hosted on your own servers.

That Conference is an awesome community tech conference that I’ve blogged about before. I’ve spoken there a number of years and really enjoy the mix of people and personalities it brings. Plus it’s at a waterpark and families are not only welcome but integrated into the conference itself. I’ve seen some pretty smart children giving awesome talks!

The MacBook Pro with the custom Jetpack logo is part of my four year anniversary gift for working at Automattic. We get to pick any one of our product logos or the Automattic logo. Here’s to another four! Thanks, Automattic. 😉

Professionalism & Kerning

kern | kərn
verb [with object]

  1. (usually as noun kerning) adjust the spacing between (letters or characters) in a piece of text to be printed.
    • make (letters) overlap.
  2. design (metal type) with a projecting part beyond the body or shank.

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When I saw this poorly kerned sign in a doctor’s office I suddenly became less trustworthy of their ability to perform as medical professionals.

Focus & The Non-Permanence of Pencils

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I’ve been trying to brainstorm ideas on paper lately before committing to an approach on how to solve a problem. For some reason I wasn’t getting a ton of satisfaction switching back to pen & paper – it wasn’t helping my focus. Then I realized something from my days in school. I used to prefer pencil over pen because of the feel of the graphite on the paper and the non-permanence it implies.

The biggest obstacle I have to starting something is my brain trying to understand an entire solution before I’ve started it. Brainstorming like this should be helping me with incrementally breaking down a problem into pieces and finding out what I don’t know. For some reason the permanence of ink makes me feel like I need to put more thought into things before writing them down. That defeats the point of brainstorming!

So for me, I’m back to a pencil.